Portfolio

Overview

We have spent the past 9 years working mostly with National Television Retail E-commerce web sites. Online television retail offers a high pace, high volume and high conversion rate environment - 24/7 and year-round. Building or managing a retail E-commerce site that sells over $30 million worth of products each year may seem daunting. In reality, it is no different than managing a small store that sells $3000 per year. The fundamentals are all the same:

Source or make profitable products.
Provide a differentiation that makes people want to buy from you (i.e. price, service, freebies, experience, etc.).
Provide an easy to use online shopping experience that lets customers quickly find what they need.
Merchandise your site effectively to push certain products (i.e., best sellers, high margin, closeouts, high inventory, etc.).
Promote add-ons and up-sells to maximize average order size.
Make checkout a breeze so there is no reason to want to drop-out halfway through.
Provide community features to keep customers coming back (i.e. special sales, contests, product reviews, etc.).
Market to your customer base on a regular basis (i.e. email newsletters, product feeds, natural & paid search campaigns, social networking, etc.) to create returning customers with a high lifetime value.

Budgets, manpower and technical resources certainly scale differently at $30 million in revenue, but the basic principles of E-commerce are very much the same.

How we work

We bring over 15 years of experience in Internet Retailing and we will walk you through the necessary steps to create, enhance and run a top-notch E-commerce business. No matter where you happen to find yourself in the life of your online store we can help take it to the next level by reviewing your current site and making recommendations for improvement. Why not start by giving us an idea of the project you have in mind?